Jushi Holdings’ retail brand, Beyond Hello, offers a loyalty initiative known as the Hello Rewards Club (“The Hello Club”), launched in February 2021 as part of their nationwide expansion strategy. Positioned as a personalized rewards program, it promises points accrual, dollar redemptions, app-exclusive deals, and a curated customer experience. After more than four years in the market and expansion across multiple states—including their 41st store opening in Mansfield, Ohio, in April 2025—now is an opportune moment to assess whether the program lives up to its promise.
What You Earn, What You Get
The Hello Rewards Club operates on a straightforward model: members earn 1 point per $1 spent, with tiered redemption thresholds at 200 points ($10), 1,000 points ($60), and 2,000 points ($140), redeemable on non‑cannabis products. Points expire after six months—standard in retail loyalty programs, yet still worth noting for heavier users. Beyond redemption, the program touts “exclusive deals based on your favorite products”—a personalized approach that aligns with modern consumer expectations.
App-Driven Experience
The backbone of the program is the Hello Club mobile app, available on iOS and Android platforms. Inside the app, users can track points, redeem rewards, and access weekly QR-coded deals. Encouragement to “Allow Notifications” underscores Jushi’s intent to use targeted messaging for engagement.
That said, the app’s performance has garnered mixed reviews. On the App Store, it holds a tepid 2.9-star rating (from 75 ratings), with critiques citing glitches—especially in sorting and filtering product listings. Android users rate it slightly higher, around 3.7 stars. One iOS reviewer lamented outdated promotions that hindered planning, while another described the process of redeeming rewards as cumbersome:
“Promotions are consistently outdated, always a day behind… you can’t order for a future date… The inability to view today’s promotions renders one of the app’s key features useless.”
While early adopters value the convenience of online ordering and deal tracking, functionality issues—like forced employee intervention for reward redemption—create friction.
Program Reach and Customer Reception
Present in eight states nationwide—including CA, IL, NV, PA, VA, OH, MA, and IL (medical and adult-use)—the program benefits from Jushi’s significant brick-and-mortar footprint. Casual dispensary reviews suggest an overall favorable brand impression: staff are noted for their knowledge and efficiency, locations score well for layout and service, and the loyalty program adds perceived value.
However, Reddit insider accounts often describe Beyond/Hello operations in Illinois as “self-service” and mildly impersonal—hinting that the digital-first loyalty model might lack the human touch in-store. Still, employees report receiving samples and support as initially promised—suggesting the brand does back its loyalty framework, albeit unevenly.
Analysis & Outlook
The Hello Rewards Club represents a solid loyalty blueprint: simple earning structure, moderate thresholds, and personalized push notifications. It successfully leverages Beyond Hello’s omnichannel presence—from online reservation and ordering to in-store redemption.
Yet, functionality issues in the mobile app and occasional friction at the POS level detract from the experience. With app glitches and delayed promotions, members still frequently lean on staff assistance—a notable drawback for a program shaped around user autonomy.
Moving forward, Jushi’s challenge is clear: improve the app, streamline redemption, and synchronize digital and physical user experiences. Doing so could yield a loyalty program that not only boosts repeat visits but becomes integral to Beyond Hello’s identity rather than a secondary perk.
Verdict:
The Hello Rewards Club delivers on value and reach, particularly for casual cannabis consumers. However, its promise of frictionless, app-driven rewards is undermined by technical limitations and execution gaps. If Jushi addresses these weaknesses, it could evolve into a standout in cannabis loyalty—currently, it remains a rewardingly imperfect gem.